Personal Branding Photography
Show more than what you look like. Show why people should work with you.
People want to know who they can trust. Personal branding photography shows who you are, how you work and what you stand for.
Together, we'll develop a visual style that connects your personality with what you offer. Even on your website, prospective clients can get a sense of what it's like to work with you.
Whether for your website, LinkedIn or other communications, your images should feel like you and speak to the people you want to reach.
Discuss your shoot
Your personality sets the direction.
Before I plan any photographs, I want to get to know you. What makes your work distinctive? What do your clients value about you? And what impression do you want to make?
You might want to convey calm and reassurance, show openness or strengthen your presence. Together, we'll identify the aspects of your personality that matter to your positioning.
We'll use that understanding to choose situations, clothing and locations. You'll have clear guidance and won't need to play a part during the shoot.
Personal branding is more than a profile picture.
Your website, LinkedIn and other communications need a variety of images. A consistent set of images combines portraits with scenes, details and your working environment, showing different sides of what you do.
We'll think ahead about where you'll use your images. That means choosing suitable formats, varying perspectives and, where needed, leaving room for text. The result is a versatile collection for your professional presence.
Understanding. Light. Impact.
My strength lies in bringing empathy, communication and analysis together. I take time to get to know you and understand what you want your images to convey.
Then we'll shape the situation, expression and lighting around that aim. Soft light can create a sense of warmth; more defined lighting can emphasise presence. What matters is that the result suits you.
During the shoot, I'll guide you and look after the details. You can focus on settling in and feeling comfortable.
That's me. That's exactly how I want to come across.
For people who are part of their own brand
When clients choose you, your personality plays an important role. Personal branding photography is for independent professionals, business owners, consultants and anyone whose name is closely associated with what they offer.
Perhaps you're just starting out, refining your positioning or refreshing your existing presence. Together, we'll look at the images you actually need for your website, LinkedIn and other communications.
The aim is a presence that feels true to you and helps your clients understand you. Your photographs show what you stand for and what people can expect when they work with you.
Your brand. Your photography package.
From a compelling profile photograph to a versatile set of images for your website, we'll find the right scope together.
The prices shown apply to bookings from 1 January 2027.
Portrait
from €490 excl. VAT
For a compelling first impression.
- 5 professionally edited images
- Approx. 45 to 60 minutes of photography
- One agreed look
- A short consultation about the desired impression and intended use
- For LinkedIn, your website and press profile
For your positioning
Personal Brand
from €790 excl. VAT
For personality and clear positioning.
- 15 professionally edited images
- Approx. 90 to 120 minutes of photography
- A range of situations and looks
- A conversation about your audience and visual style
- For your website, LinkedIn and social media
Brand Story
from €1,490 excl. VAT
For a versatile collection of images built around what you offer.
- 30 professionally edited images
- Approx. 3 to 4 hours of photography
- Portraits, working situations and details
- A strategic consultation and shot plan
- For your website and ongoing communications
You don't need to choose a package before we talk. We'll work out which images you need together. Personal guidance, editing and use in your own business communications are included in every option.
Before booking, you'll receive a binding quote for the agreed scope.
Personal branding projects
braincoacher, David & Simon
For braincoacher in Niederkrüchten, I created a coherent collection of images for the new website: founder portraits of David and Simon, photographs of the neurotools and themed website images with room for text.
View project
Pink Frog
For Christian Hammacher and his consultancy Pink Frog, I created personal branding imagery exploring different situations and impressions. The photographs work both as striking website portraits and as a personal presence on LinkedIn.
View project
HPR Finanzen
For financial adviser Hans-Peter Ramächers, I created a personal branding series that combines expertise with approachability, moving beyond conventional adviser photographs. The wide range of images works across his website, LinkedIn and social media.
View projectFrequently asked questions about personal branding photography
What's the difference between personal branding photography and a business portrait?
A business portrait shows you in your professional role. Personal branding goes further: we create a coherent collection of images that helps people understand who you are and why clients can trust you. It's designed for your website, LinkedIn, press and presentations, rather than a single profile picture.
Who is personal branding photography for?
Independent professionals, business owners, managing directors, consultants and anyone whose clients choose both a service and the person behind it. If you are an essential part of what you offer, your professional presence needs more than a single portrait.
How do you prepare a personal branding shoot?
Before I think about your images, I think about you. I want to understand who you are, what you want to achieve and how you want to be seen. We'll work out that desired impression together before taking the first photograph.
Where can I use the images?
The collection is created primarily for your website and other business touchpoints such as LinkedIn, press and presentations. That's why we create different subjects and compositions that can serve different purposes.
Where do you offer personal branding photography?
From my base in North Rhine-Westphalia, I photograph in Aachen, Heinsberg, Mönchengladbach, Düsseldorf and Cologne, among other places, and I'm happy to travel further afield.
How much does a personal branding shoot cost?
The cost depends on how extensive a collection you need and how you plan to use the photographs. A shoot for your LinkedIn profile, for example, takes less time than a full collection for your website, social media and marketing. We'll discuss your goals, audience and the impression you want to create in advance. I'll then prepare an individual quote. That way, you're investing in images that support you and your business over time.
How many images do I need for personal branding?
That depends on how and where you plan to use them. Often, 10 to 15 different photographs are enough for a professional start. If you regularly post on LinkedIn or Instagram and want variety across your website, 20 to 40 images are a good foundation. Variety matters as much as quantity. We'll capture different perspectives, compositions, situations and moods to create a coherent collection that shows your personality and gives you plenty of choice.
How can I use the photographs?
You can use your personal branding photographs for your professional presence, including your website, LinkedIn, Instagram, presentations, newsletters, press coverage and other marketing materials. We'll agree the usage rights clearly before the shoot so you know where and how you can use your images. My aim is for you to use them in a variety of ways over time, without having to ask again each time you publish one.
Let's talk
Tell me what you stand for.
You don't need to know exactly which images you need. Tell me about yourself, your business and the people you want to reach. Together, we'll create imagery that truly fits you.
Plan your imagery