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David and Simon from braincoacher wearing sunglasses against a turquoise background

braincoacher Personal Branding

Complex subjects. Clear images.

braincoacher · Personal Branding & Website Photography · Niederkrüchten

At a glance

For braincoacher in Niederkrüchten, I created a coherent collection of images for the new website: founder portraits of David and Simon, photographs of the neurotools and themed website images with room for text.

· Arne Jansen

Updated on

Client
braincoacher, David & Simon
Project
New imagery for the website
Category
Personal Branding / Business Photography / Website Photography
Location
Niederkrüchten
Subjects
Founder portraits / neurotools / themed website images
Use
Website / brand communications / digital presence

The brief

Neuroathletic training explores the relationship between the brain, perception and movement. For David and Simon at braincoacher, we needed a new collection of images that would make their work understandable and accessible while showing the two people behind the business.

The new website needed much more than conventional business portraits. The images had to guide visitors through the different content areas, support the subjects visually and give the brand a consistent, personal presence.

Alongside portraits of the founders, we also needed photographs of the neurotools they use. The key was to create imagery that would connect the whole website, as well as illustrate individual pieces of content.

My approach

During the shoot in Niederkrüchten, we tailored each subject to its intended use. Alongside personal portraits of David and Simon, we created photographs with the neurotools and versatile images for the website's individual sections.

I worked deliberately with light, perspective and composition. Some images focus on the two founders; others show a detail or a specific application. Other photographs leave enough space for text and work as large website images.

The result is a coherent collection combining personality with specialist content. The photographs give braincoacher a face, help visitors find their way and guide them through the website.

For me, good website photography starts with understanding the job each image needs to do, even as we take it, rather than simply producing as many different subjects as possible.

braincoacher, a photograph from the series, gallery photograph 5.
braincoacher, a photograph from the series, image group 1, photograph 3.
braincoacher, a photograph from the series, image group 2, photograph 3.
braincoacher, a photograph from the series, gallery photograph 3.
braincoacher, a photograph from the series, gallery photograph 1.
braincoacher, a photograph from the series, gallery photograph 2.
braincoacher, a photograph from the series, gallery photograph 4.
braincoacher, a photograph from the series, gallery photograph 6.
braincoacher, a photograph from the series, gallery photograph 7.
braincoacher, a photograph from the series, gallery photograph 8.
braincoacher, a photograph from the series, gallery photograph 9.
braincoacher, a photograph from the series, gallery photograph 10.
braincoacher, a photograph from the series, gallery photograph 11.
braincoacher, a photograph from the series, portrait-format image in the green section.
braincoacher, a photograph from the series, image group 1, photograph 1.
braincoacher, a photograph from the series, image group 1, photograph 2.
braincoacher, a photograph from the series, image group 2, photograph 1.

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